Lewes ‘For Sale by Owner Signs’ Aren’t Enough

Posted by Bill Mann on Tuesday, September 11th, 2012 at 6:08am.

The For Sale by Owner (FSBO) method of selling a home has remained at pretty much the same level of popularity. According the NAR’s most recent survey, just 10% of sales came directly from a previous owner. Since that very includes a bunch of transactions between family members, it looks as if the population of Lewes For Sale by Owner signs continues to be in something of a slump (down from the cyclical peak of 18% back in 1997).

Still, if you are a Lewes homeowner who wants to buck the trend and head down the FSBO route, you will need to do more than just stick a For Sale by Owner sign in the lawn. Of key importance is the newspaper and Internet advertising you will need to create. Here are some ‘how to’ elements that can help in that effort:

1. Research approaches

Before you begin writing your For Sale by Owner ad for the Lewes market, read how the real estate brokerages are currently going about it. Check out ads on Realtors’ websites as well as on sites that other Delaware resort area For Sale by Owner sellers use. It will give you an idea of the approaches others have found to be effective.

2. Write to-the-point copy

Your ad copy should be comprehensive enough to ensure potential Lewes buyers have enough information to qualify your offering -- but without being overly verbose. It may be tempting to gush about your home, but what you write needs to come across as professional. Amateurish or overly personal ad copy can create a less than businesslike aura, fostering distrust among potential buyers.

3. Take care with photos

Any real estate agent will tell you that photographs can be a real deal-breaker when it comes to convincing buyers to visit your home. Ensure all of your bases are covered, and take your time to produce photos that catch your home at its best. If the afternoon light isn’t flattering for a particular view, be willing to try it later on or in the morning. If you are unsure of your own photographic talent, this is a good place to spend some marketing dollars to employ a professional – one with a top-notch DSLR camera.

Last year, the national median For Sale by Owner home sold for $150,000, while the median for agent-marketed homes was $215,000. That is one indication of why it’s a good idea to explore all options before committing to a FSBO campaign. If you would like to meet with one our professionals to go over your options, we’re happy to offer complimentary consultations to local For Sale by Owner homeowners. Call us anytime!



Bill Mann
Broker Associate / Owner
Mann & Sons, Inc. REALTORS®
302.542.1696 Cell 302.227.9477 Office
Bill@MannAndSons.com

1 Response to "Lewes ‘For Sale by Owner Signs’ Aren’t Enough"

Private Home Sales wrote: Thanks for your posting. One other thing is always that individual American states have their own laws in which affect house owners, which makes it quite hard for the the legislature to come up with a brand new set of recommendations concerning property foreclosure on homeowners. The problem is that every state has got own laws which may interact in a damaging manner in regards to foreclosure insurance plans.

Posted on Wednesday, September 12th, 2012 at 11:51pm.

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