NAR, Google Document 'The Digital House Hunt'
Posted by Bill Mann on
by Broderick Perkins
reprinted with permission - Realty Times © - published January 10, 2013

Just about 15 years ago, real estate consumers couldn't wait to get their hands on what meager multiple listing service data was available - after the technophobic real estate industry went kicking and screaming into the digital age.
Back in 1998, real estate technology visionary, Stefan Swanepoel said it best in his treatise "Real Estate Confronts Reality: Computers, Consumers, Confusion."
"It is time for the real estate industry to understand that technology is not a destination - it's a journey. Technology is not an enemy - it's a tool...technology is the single biggest change catalyst the real estate industry has or will experience in the future." A…
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